Online Storage Optimization

Isilon Systems had some fun with this video. It’s definitely been making the rounds on Twitter. And so we thought, why not post it on our site and grab some of the fun? So for those who have yet to watch it, here’s a little weekend magic for your enjoyment.

This Saturday I’m participating in an event that aims to bridge the gender gap in computer science and engineering. It’s the first annual Dare2BDigital, a conference for young women in the 7th-10th grades that exposes them to the new and exciting career options that now exist in computer science and engineering.

Why such a young group? Studies suggest this is the time when we begin the decision-making process about our career path. These young women are beginning to make pictures in their minds about how they’ll be spending their days when they enter the workforce. They might well be gifted in math or logic. But computer science still suffers from an image problem. Most people–girls in particular–see it as the realm of geeky guys who make endless Star Trek references, drink too much soda and have questionable grooming habits.

What many don’t know is how far this field has come in the last decade. If you’re creatively inclined, now is one of the best times to enter the vast computing field and start poking around for an interest area. An example, one of the first workshops at Dare2BDigital to fill up was one taught by Pixar technical directors on “Computers, Art, and Animation — How opposing specialties come together to create feature films.” What a a treat for a middle- or high school-aged girl to be able to dip her toes into the exciting field of computer animation. Other popular choices were programming with Python, making a Facebook game (with folks from Zynga), my workshop on being a tech reporter, and others. For the full list of workshops to share with your daughter, go to the workshops page.

The event is sponsored by SAP, along with many other top names in technology, including, HP, Microsoft, Cisco, IBM, Symantec, and others. What do you think? Is this the way to bring more women into the fold? What else can be done to open up the world of computing to more potentially qualified and creative people?

Full disclosure: I personally am receiving a small stipend from the event presenters for my consulting work on this conference. This blog’s parent Ocarina Networks is in no way involved, other than to be supportive of the concept.

With all the talk about the data inconsistencies around climate change theory, one issue that I’d hate to see lost in the shuffle is the actual environment. That is, while I personally have been skeptical for some time about the alarmist tone many scientists took regarding global warming, it would be a shame if there was such a backlash that people forget about the much more crucial, larger issue at stake. That is, we need to look at all the ways –on macro- and micro-scales–that we can reduce the overall pollution we generate through our daily habits.

One of the persistent myths about the Internet is that it is clean and green. We overestimate the value of going “paperless” while lowballing the effect on the environment of data centers. One need only look at an online pub like Data Center Knowledge to see that one of the most talked about issues in data centers today is how to reduce rack space, cooling and other energy costs associated with storage. (Another great resource is Greg Schulz’s StorageI/O blog.) This is particularly true of the data being generated through our new Web 2.0 sharing habits. Jon Toigo can laugh about the exploding digital universe all he likes, but it’s still the case that data growth is going like gangbusters in this socially networked era. Recession or no recession, there is a growing demand for ways to make storage more efficient.

Large players in this space are all too aware of the environmental and financial costs of such rapid data growth. Every time you share a photo or video, you’re contributing to it. And who among us doesn’t do this nowadays? In response. companies are experimenting with all kinds of techniques, including new building designs making use of outside air, reducing overall rack space usage with data reduction such as is offered by this blog’s parent Ocarina, cloud adoption, and so on and so forth. Companies like Google, Yahoo and Facebook are also creating next generation storage architectures that are more efficient for handling the realities of today’s internet. In short, let’s be sure, as we discuss the fallout from the latest global warming debate that we don’t start acting too lax about the effect of our actions on the planet.

So much talk about dedupe these days it’s hard to keep up. The industry is waking up to the reality that dedupe is one of the best ways to reduce data, thus saving on power, cooling, space and other crippling storage costs.

Some of the more thought provoking posts of late:

DCIG - How SSDs can be leveraged to Deliver Inline Deduplication for Primary Storage
Jerome Wendt responds to a comment from someone about Hifn’s Bitwackr inline dedupe. I don’t necessarily agree with Jerome’s take on this. In general, inline solutions are extremely limited, as the original commenter pointed out. But the post provides interesting food for thought.

Storagebod - Where is OnTap 8 with a bit of a rant!
Martin Glassborow isn’t talking specifically about NetApp dedupe here, but the delay on shipping OnTap8 is of interest to anyone who is concerned about data reduction products. As he puts it, the elephant in the room is that A-SIS dedupe as it now stands has limited scalability.

Recovery Monkey - More FUD busting: Deduplication - is variable-block better than fixed-block, and should you care?
This post, by Dmitris Krekoukias, argues that major distinction some vendors make about variable and fixed block deduplication is a way of distracting customers from the real issues. The post served to defend NetApp against its detractors and competitors who say fixed block dedupe is limiting. The comments field is in some ways the most interesting part, with EMC heavy Chuck Hollis raising questions about his connections with NetApp. Also, our own Mike Davis weighed in, and the numbers he cited were so notable that further commenters questioned how this could be lossless compression. At this point, we’re used to it–the industry at large has become accustomed to less than spectacular results. More on all of this in a later post.

And here’s another interesting trend. The word “dedupe” is starting to creep into the lingo in a more general way. Among storage tweeps there is a greater tendency to throw “dedupe” into their conversations about everything from their record collections to what they eat. It reminds me a little bit of the “hepcat” slang I used to hear when hanging around jazz musicians. If something was ordinary, they’d call it “B Flat,” since that’s the most common key in jazz. For example, “Oh, I just had a B Flat lunch today of a burger and fries.”

The often Twit-witty Greg Schulz recently tweeted: “ I can have dvr record on disk NBC tape delay (thats probably on disk) then dedupe da commercials.” Good plan, Greg.

This post by Steve Gillmor at TechCrunch also uses the term–in a way that I’ve never heard anyway. In this case, he’s referring to the fact that there is duplication of content across what are now becoming overlapping social networks–FriendFeed, Twitter, and the new Google Buzz.

OK that’s all for now. Keep on deduping friends!

As regular readers of this blog know, we’re obsessed with out there tech. Anything that smacks of Star Trekkian futurism gets our blood pumping. This week, Deep Storage’s Howard Marks reports on something we’ve been watching for some time: holographic storage.

The news is sad. The company that was developing it, InPhase, is out of business. Their web site is still up, but according to the article, the company, a Bell Labs spin-off, was shuttered in early February and the Colorado Dept. of Revenue is now seizing its assets. As he points out, for now, technologies like deduplication make it hard to justify spending $10K on holographic drive.

Despite this terrible setback I for one don’t want to believe this idea will die out entirely. It promises a new generation in storage at a time when data growth is spiraling out of control, threatening to overtake data centers worldwide. And who says we can’t add compression and deduplication on top of that? Howard and I both predict that sooner or later someone else will follow the holographic storage clarion call. As he so succinctly put it: “It’s just so cool.”

Image from: Geek Stuff

Today, Matt Hickey over at CNET reported on something that should gladden the heart of many a Dungeons and Dragons fan. A new version of the game is being designed to work on Microsoft tabletop device known as the Surface. A group of geniuses over at Carnegie Mellon have been developing it, and it looks like hella fun.

Here is a video demonstration of the thing. Too bad the Microsoft Surface retails at $12,500+ and is only currently for “commercial” usage such as retail venues.

For IT decision makers it’s imperative that you keep up with the latest news and information. Yet, the overall shakeup of the media has left many confused about where to turn. Industry pubs are getting slimmer and slimmer. Some are cutting back, others are consolidating, and a few have disappeared entirely. At the same time, the blogosphere is exploding with content. How do you sort it all out?

Here are some of the stops we at Online Storage Op make on a regular basis in order to stay up-date on IT infrastructure news without driving ourselves nuts in the process. We’d love to hear your suggestions–how do you find out what you need to know? What used to work and isn’t so much anymore? What do you wish were out there that isn’t? For now, here’s our list:

TechTarget - Still a prime source of storage news and views, particularly SearchStorage. Reporters to watch: Beth Pariseau and storage gossip watcher Simon Sharwood.

The UK Register - Chris Mellor, Timothy P. Morgan and others continue to churn out solid daily coverage of industry trends, with headlines that might make you laugh out loud.

Gestalt IT - I admit it, there are days when I don’t bother reading anything else except Gestalt to get my daily dose of storage news and views. With a solid lineup of independent writers and objective analysis on industry trends–not to mention the new addition of a humor column–it’s a one stop shop.

Network Computing - For those who used to read Byte & Switch, this is the new site that integrates it with other networking news. A necessary update in these lean times one supposes. Solid regular contributions from such writers as Howard Marks and George Crump offer simple, straightforward information and advice about products and platforms.

Wikibon -Dave Vellante and others contribute to this blog, which picks out some of the hottest trends in storage. A good way to get a quick hit on what the Wikibon analyst community is talking about.

Emulex’s Shared Items - An easy cheat sheet on what the latest industry observers and vendor bloggers are talking about. Easy to track on Twitter or through Google Reader.

Storage Monkeys - This community site has a lot going on, so I tend to just quickly check the blogs and then take a listen to the latest episode of the Infosmack podcast, which is posted each Monday morning. The blogs tend to be a little on the insiderey side, so if you’re not actively working in the data center you might find them too granular. On the other hand, the podcast is very much the 30,000-foot view of overall storage, networking and virtualization trends, served up in a highly entertaining radio format with two great hosts, Greg Knieriemen and Marc Farley.

Twitter - It sometimes seems like more trouble than it’s worth, but truth be told, the best way to find out what people in storage are talking about, worried about, and trying to fix is to sit around and listen to what they’re saying on a daily basis. Go ahead and follow a couple of Storage lists and you’re pretty much all set–here are a few I’d recommend:

We Follow Top Storage Twitter

Bas Raayman’s Storage List

So, what did I miss? Inquiring storage minds want to know.

This blog’s parent Ocarina and I have something in common. Can you guess? That’s right. We both have names that are cause for frequent comment. The first question anyone ever asks me when they meet me is, “is that your real name?” And the first question that anyone asks a person from Ocarina is “where did you get the name?” In essence, this is the same question in two different forms.

I almost always answer in the same way when asked about my name. I confirm the fact that my parents were indeed hippies (as the questioner already suspected) and that yes, I do live in California and always felt I belonged here. My full name actually means “Sunshine from the West,” something I have noted in one of my many blog entries on the concept known as “aptonyms.”

For the folks at Ocarina, the response is to explain that the name came from the founders, who decided that it sounded good. They also liked that it is a real word, rather than some kind of computer-generated mashup of random “Xs” and “Zs.” Most people are satisfied with this answer, though it does tend to be a bit of a conversation stopper. You want them to draw some connection between the clay flute that is the actual ocarina and the company mission, which is to reduce data through content aware compression and deduplication. But truth be told, there isn’t one.

As someone who spends a good deal of time tracking what’s being said on blogs, Twitter and other social media platforms, the name Ocarina poses a bit of a problem. The Ocarina of Time is a game within the extremely popular Nintendo series known as the “Legend of Zelda.” Hundreds of tweets are posted almost every day about this game, and numerous blog posts–all of which clog up my RSS feeds and Twitter search data. There’s even a video celebrating the music of the game, which has had over 65,000 views on YouTube for some unfathomable reason.

Here it is for all you Zelda freaks:

There is also an iPhone app called the “Ocarina” that allows you to play your own iPhone and share your music with others. Again, very popular–which leads me to wonder if there’s something about the name Ocarina that naturally resonates with people. What do you think? Are there any other associations you have with the name you’d like to share?

Last week’s BD Event was more than just a deal making event. It was a chance to learn about new product releases and trend in the storage industry. The big picture: gone are the days when end users had to accept whatever the storage industry handed down to them. Today’s small-to-medium-sized storage operations are all about designing systems in response to customer needs. Whether that’s developing end-to-end dedupe, refining and improving processes for data recovery management, delivering automated marketing tools, improving data migration, or creating storage that is more energy efficient, the push is towards designing systems with real world customer needs in mind.

The BD Event organizers’ deep connections within the storage arena meant that the two-day conference in Palo Alto drew a who’s who of industry folks. I was particularly pleased to see the number of analysts and consultants on site, including Jerome Wendt, George Crump, Deni Connor, Dave Vellante, Stephen Foskett and Tony Asaro (who unveiled his new project, Voices of IT). I also spoke at length with storage writer Howard Marks, who has a new project called DeepStorage.net that looks very promising for companies seeking solid research that they can use as outbound marketing.

Pleasingly enough, this blog’s parent Ocarina was very much the talk of the conference after kicking off the first day’s emerging vendor showcase. Carter George, VP Products gave away the fact that end-to-end dedupe is becoming a part of the overall strategy for the company. This information set tongues wagging. As DCIG’s Jerome Wendt later blogged: “Ocarina Networks is another company that is adapting to new demands from its customers. Originally it started out doing post-process deduplication of large image files (JPGs, MPEGs, etc.) that had been dormant for 30 days or more - great stuff! But now its customers and even OEMs (Ocarina did not say who) are coming to it and asking for it to do end-to-end data deduplication from primary disk to backup disk without ever reconstructing it. After all, once the data it deduplicated on primary storage, why reconstruct it to then deduplicate it again when it is backed up?”

A good question, and one that was hotly debated and discussed among those in attendance. As Jerome notes, this is a perfect example of the customer responsiveness trend. It’s also an acknowledgment of something that’s been obvious to end users for some time–data reduction shouldn’t have to be isolated within each storage sector. In this day and age you really shouldn’t have to buy separate products to dedupe within primary, nearline, and backup. It’s like having to buy a separate dishwasher for your pre-rinse, wash, and dry cycles.

Other standouts at the event included Bocada, which has updated its DR management software by introducing a new product, Prism. I plan to have the CEO Nancy Hurley on my podcast, and so will learn more about how this update is serving its existing and new customers. I confess that I went to her presentation mainly because I wanted her on my show, but I quickly realized that there was something here of note. That is, the company is addressing a real gap in how well these processes are managed and improved, a key consideration with a crucial component like data protection. She gave a brief overview of the user interface, and on its face it seemed intuitive and flexible.

TechValidate also served as a great example of a company that has evolved based on customer needs. As CEO and founder Brad O’Neill explained during his emerging vendor presentation, originally the company was formed to serve companies that were having trouble getting customer references. These all-important testimonials are sometimes difficult to get–as many industries are gun shy about trumpeting their connections with too many IT and storage vendors. However, O’Neill soon recognized a larger need among its customers for usable marketing materials that could be generated from the information they were gathering. Now, the company has a wide range of customers across numerous industries that are using it as a way to serve up marketing publications.

One final highlight of the event–I got to speak with the NetApp blogger known as “Dr. Dedupe,” Larry Freeman. Larry is best known for running around in a lab coat and stethoscope asking people if they know anything about dedupe. The videos of these shenanigans are posted on his blog and on NetApp TV on YouTube. I suppose in a sense he and I are competitors. Turns out, he’s been writing a book, “Evolution of the Storage Brain” and posting it as he writes it, chapter by chapter, on his blog. This means that readers have a chance to comment on it and shape it as it goes along. Check it out!